Sunday, November 21, 2004

Selling high-end coaches is inside job for RV Dealer

The 10,000 RV dealership in Kearny Mesa, California is bringing customers indoors to do their shopping.

"It's a more upscale approach," Larry Simpson, the company's marketing director, said of the new showroom at 7520 Convoy Court. "People are making a huge investment when shopping for a motor home and the indoor showroom is a better way to display higher-end coaches."

The company opened the showroom in July, after taking over and renovating a DHL shipping warehouse. The building houses offices, a home-like customer area and the 16,000-square-foot showroom. Full Story...

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