Friday, July 15, 2005

Monaco closing Royale Motor Home division

Monaco Coach Corp. said Wednesday it plans to shut down its Royale Coach division by November.

The move will affect 85 workers at the plant, but Monaco said those employees would be eligible to transfer to other locations in the area.

Royale converts an average of 22 buses each year, the company said.

Monaco said Royale's method of selling products -- marketing them through a dealer network -- wasn't the most successful method.

The method that has the most success in the high-end bus industry -- selling products directly to consumers -- didn't fit well with Monaco's current strategy of selling products through its dealers. Full Story...

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