Sunday, December 04, 2005

RV Industry makes pitch to minority market

Sitting on a leather couch in the back of a luxurious motor home, Dina Green knows her husband's latest passion could have been worse.

"I figured he was going to get to a certain age and buy a red Corvette," Green said.

Five years ago, semiretired house painter Lucious Green, 55, spent about $100,000 on a used 38-foot Fleetwood Discovery. Inside are a gourmet kitchen, a queen-size bed, a full shower and even a washer/dryer. The Greens take the massive RV on about a dozen vacations a year and say it lets them travel in style.

Minorities "have never really been marketed to," said Tom Stinnett, owner of Tom Stinnett R.V. Freedom Center in Clarksville, Ind., and co-chairman of the RV industry's marketing arm, the Go RVing Coalition. "We think there's a vast opportunity for the RV industry to invite them in."

During his coast-to-coast RV travels over the past five years, Green said he has not encountered racism at the campsites and national parks where he's stayed.

"When you get out there camping, people are people. That's what I like about it." Full Story...

ERS 120x60

<< Home

This page is powered by Blogger. Isn't yours?

Subscribe to Posts [Atom]