Saturday, August 19, 2006

Affinity acquires campground guidebook company

Affinity Group Inc., a Ventura firm with 13 businesses that provide an array of products and services for outdoor recreation, has acquired another company.

American Guide Services Inc. of Port Angeles, Wash., was purchased for an undisclosed sum Aug 1 2006.

Owned by the same family for more than 30 years, American Guide Services publishes guest guides for campgrounds and recreational vehicle parks. Published in varying sizes, the guides contain directions to local attractions and businesses, as well as maps of parks and nearby areas, said Jo Daquino, Affinity's multimedia vice president.

The promotional products, including rack cards, brochures, mailers and post cards, are designed to attract guests to campgrounds and get them to stay longer. Daquino called the acquisition a good one for privately held Affinity.

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