Monday, January 08, 2007

The '60s return on RV resort stages

The big stage for former Broadway showman Joe McGrath has moved to an east Mesa recreational vehicle resort, and he's making it a showcase for name entertainers.

McGrath, entertainment director at ViewPoint RV & Golf Resort, is booking 2007 concerts by Pam Tillis, Gary Lewis & the Playboys and Beatlemania. All are acts you'd expect to see in clubs in Las Vegas, Branson, Mo., and Nashville.

McGrath is riding a new wave, bringing nationally recognized talent to RV park auditoriums that in the past have been associated with dinner-dances and flea markets.
Minutes southeast of ViewPoint is the Monte Vista RV Resort where Frankie Avalon, John Davidson and the Gatlin Brothers will be among this year's headliners. They'll also appear at the Paradise RV Resort in Sun City.

Linda Profaizer, president of the National Association of RV Parks and Campgrounds, a Falls Church, Va.-based trade group, said the transition to name entertainment reflects an effort to meet consumer demand as baby boomers emerge in the RV market.
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