Thursday, May 10, 2007

Chevy-Workhorse Class C Chassis Sales Up

The Chevy-Workhorse Class C chassis grew its market share a substantial 10 percent from February 2006 to February 2007. Officials from GM and Workhorse Custom Chassis expect that share will continue to rise in 2007.

The co-branded cutaway chassis was launched in November 2004 at the National RV Trade Show as a 14,050 lb. GVWR vehicle. That transition went well enough that General Motors and Workhorse announced at the November 2005 show that 9,600 and 12,300 lb. GVWR models would also become Chevy-Workhorse vehicles.

“This cutaway chassis jibes very well with the customer-driven improvements we incorporate in our Class A chassis,” said Bill Walmsley, Workhorse RV marketing manager. “Its ride and handling characteristics are excellent. It also has a lot of driver-friendly features, from easy-to-find fluid fills to a front bumper step that helps you clean the windshield.

“Put simply, it’s made with the RVer, not the truck driver, in mind. The roomy cab alone is a big plus. Just sit in the competitor’s cab and then sit in ours and decide which you’d want to spend time traveling in. That seals the deal right there.”
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