Sunday, May 20, 2007

Country Coach finds new niche with 'Rhapsody'

What do you call a $1.3 million motor coach so powerful it can burn rubber, so luxurious it features two bathrooms, so over-the-top it boasts no fewer than four flat-screen televisions and two home-theater systems?

You could call it Extravagant or Audacious or Conspicuous Consumption. Country Coach, the Junction City motor home builder that makes this vehicle, picked Rhapsody. As in: The enthusiastic expression of joy; a state of elated bliss; ecstasy.

Whether a 53,000-pound, diesel-powered land yacht can elevate a person to a state of elated bliss is an open question. But there's no doubt the Rhapsody represents Country Coach's boldest bid to live up to the promise of its slogan: "The world's finest motor coaches."

In the Rhapsody, Country Coach is offering a combination of "extreme performance" and "ultimate luxury," marketing director Matt Howard said.
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