Wednesday, November 28, 2007

Outdoor Recreation Leader, Affinity Group, Restructures

VENTURA, Calif.--(BUSINESS WIRE)--Affinity, the nation’s largest provider of outdoor recreation clubs, media and events, announced today a corporate restructure to better accommodate the $14.7 billion-a-year outdoor recreation industry. The company, serving six million customers, unveiled the comprehensive new branding strategy during the Recreation Vehicle Industry Association’s (RVIA) 45th annual National RV Trade Show in Louisville, KY.
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