Friday, May 16, 2008

RV Disaster?

Summer 2008 will be all about trading down: Forget the grand tour of Italy, and think about a road trip to the Four Corners.

This belt-tightening ought to be good news for a sector of the vacation industry that has enjoyed solid growth in recent years: recreational vehicles. RVs are cheaper than a vacation home, help travelers save on hotels, and appeal to those who prefer leisure and economy over speed and glitz. A study by PKF Consulting, posted on the Recreational Vehicle Industry Association's Web site, notes that "typical RV family vacations are on average 26 to 74 percent less expensive than other types of vacations studied."

Instead, the RV industry is in trouble. Americans seem to lump recreational vehicles in the same category as powerboats: discretionary, big-ticket purchases that guzzle too much gas.
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