Friday, May 16, 2008

Winnebago Introduces 2009 Winnebago, Itasca & ERA Motor Homes

Winnebago Industries celebrates its 50th anniversary with the introduction of the exciting, new 2009 Winnebago, Itasca and ERA brand motor homes during the Company's Dealer Days event held May 12-15, 2008, at The Mirage in Las Vegas, Nev. With a theme of "50 Years on the Road," Winnebago Industries displayed 50 motor homes representing key elements of the Company's 23 model lines and 78 floorplans, 46 percent of which are new or redesigned for 2009.

"Winnebago Industries broadened the product differentiation between the Winnebago and Itasca brands for 2009, providing our dealer partners with new and exciting motor homes to fit each of their needs," said Winnebago Industries Chairman, CEO and President Bob Olson. "We're excited to introduce our redesigned Winnebago Adventurer Class A gas line with exciting new floorplans and aggressive pricing. Our totally redesigned Itasca Suncruiser is now more widely differentiated from the Adventurer and features unique new floorplans at a tremendous value. We also made significant upgrades to our Class A diesel products while holding the line on pricing, made added positive changes to our Class C product lines complete with the redesigned Winnebago Aspect and Itasca Cambria products, and have new floorplans throughout our entire 2009 lineup."
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