Thursday, July 10, 2008

RV is big ad for island getaways

The News-Press - Fort Myers,FL,USA
A photo-clad recreational vehicle is ready to hit Florida highways as a roving ambassador for the islands of Sanibel and Captiva.
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Its mission: Pump up the in-state visitors market - a mainstay for Lee County's $2 billion-a-year tourism and hospitality industries - in late summer and early fall.

"Floridians are traveling within the state, now more than ever, because of gasoline prices," said Fran Peters. She's owner of the Island Vacations of Sanibel rental company, and a proponent of the tourist-bureau-on-wheels.

The 39-foot rig will venture out 20 times or more in the next 12 months, said Ric Base, chamber executive director of the islands chamber of commerce. He's owned the RV since before taking the chamber job in June 2006. Base is loaning it to the chamber, and will drive it to some of the upcoming events.
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