Thursday, August 14, 2008

Campers at Missouri State Fair enjoying Farmers Market

Columbia Daily Tribune - Columbia,MO,USA
Visitors at the Missouri State Fair’s public campground are enjoying a new shopping experiment: the AgriMissouri Farmers Market in the Agriculture Building.

Lane McConnell, a marketing specialist for the Missouri Department of Agriculture’s Ag Business Development Division, is heading the new operation.

"Since it’s our first time doing this, we had no way of knowing if campers would utilize the market," McConnell said. "A ton of campers have come back multiple times, as well as fair visitors and people who live in Sedalia looking for farm-grown produce."

Part of the incentive for campers to use the market is the free delivery option. AgriMissouri, a marketing assistance group for Missouri farmers markets, has provided a John Deere Gator and a golf cart to make produce deliveries to the campground.

"All the campers have to do is give us their cell phone number, and we meet them at the gate with their produce," McConnell said.
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