Monday, December 22, 2008

RV Capital of the World in Panic

ELKHART, Ind. On the snow-covered sales lot at the Great Lakes RV Center, owner Rob Reid talked about what life is like as an endangered species.

This year, Reid has sold about 50 fewer vehicles than last year, and his gross revenue is down by nearly $400,000. He's poured in more than $250,000 of his own cash to keep the business afloat.

In August, he closed his other sales lot because business was so slow. Over the past two months, Reid has laid off eight service department employees and three salespeople.

Those are troubling developments for any business, but in this northern Indiana town dubbed the “RV capital of the world,” it's a downright panic.
Full Story...
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