Saturday, January 31, 2009
RV dealer finds road through recession
Press of Atlantic City - Atlantic City,NJ,USA
DENNIS TOWNSHIP - One of New Jersey's larger recreational-vehicle dealers is growing when most other businesses are shrinking.
Driftwood RV Center in Ocean View decided last year to expand its inventory even though that meant carrying more debt and risk, sales manager Robert Androckitis said. He credits this decision with helping the company to buck an industry-wide recession.
Nationwide, sales of RVs began to decline with the recession in 2007. Sales continued to fall by 30 percent in 2008, according to the Recreation Vehicle Industry Association.But Driftwood had a great 2008, marketing director John Worthington said. The company normally ranks fifth in New Jersey in RV sales. He said the independent market-research company Statistical Surveys Inc. found that Driftwood sold more RVs and motor homes than any other New Jersey dealership.
"We put a big push on finding out what our customers wanted," Androckitis said.
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