Friday, June 12, 2009

Thetford Promotes “Green” RV Lifestyle

ANN ARBOR, Mich.--Michigan-based Thetford Corporation will promote Michigan and the importance of an eco-friendly lifestyle at the annual meeting of the Outdoor Writers Association of America (OWAA) in Grand Rapids, Michigan.

Nearly 500 outdoor writers and editors representing magazines, newspapers and broadcast outlets throughout the United States and Canada are expected to attend the four-day program (June 13-16) at the Amway Plaza Hotel.

“Hunters and fisherman are becoming more and more environmentally conscious,” notes Mary Burrows, an environmental spokesperson for Thetford. “We’ve seen a significant demand for ‘green’ products that can be used by campers and recreational-vehicle owners.”

Thetford will host two panel discussions at the conference. The first panel will include representatives from the Michigan Association of RV and Campgrounds and focus on RVing in Michigan. A second panel will feature nationally-recognized “Green RVer” Brian Brawdy and Burrows, who also serves as manager of chemical development at Thetford.

An outdoor adventure expert and environmental pioneer, Brawdy has appeared on CNN, Fox News, ABC, CBS, NBC, WGN Television and Fox. Kevin Phillips, Thetford’s vice president of sales and marketing, will moderate both panel discussions.

The world’s leading supplier of sanitation and refrigeration products for the recreational vehicle and marine industries, Thetford recently introduced a line of “green” RV care products, including a variety of special cleansers and stain removers.

Safe for humans and the environment, Thetford’s new eco-friendly products meet rigorous Environmental Protection Agency (EPA) and Design for the Environment (DfE) criteria without sacrificing product performance.

“Because our cleansers are used outdoors, they’ve been designed to meet the more stringent criteria developed by the EPA for this type of product,” Burrows explains. “Developed and tested in our research laboratories in Ann Arbor, Thetford cleaners offer a tenfold improvement in degree of safety compared to DfE criteria for household cleaners, yet they still have powerful cleaning action.”

The company also has introduced a full line of powerful deodorant products for use in boats and RVs under its EcoSmart® brand name that carry third-party EcoLogo certification.

“Thetford is committed to developing high-quality ‘green’ products for use by boaters, RVers and individuals with active outdoor lifestyles,” Burrows adds. “We will continue to work closely with the EPA and EcoLogo to produce environmentally-responsible products in the future.”

Thetford’s new lines of cleaners, stain removers and deodorants will be on display at the OWAA conference in Grand Rapids.

A privately-held company with eight manufacturing facilities in four nations, Thetford is headquartered in Ann Arbor, Michigan. Thetford subsidiaries include Norcold, America’s leading producer of gas-absorption refrigerators and freezers for the RV, marine and truck industries; Tecma, a producer of fine-china toilets and powerful waste-transfer systems based in Italy, and Spinflo, a unit based in England that manufactures high-quality cooking-and-heating appliances and accessories.

Further information on Thetford is available at: www.thetford.com.
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