Friday, July 10, 2009

RVIA ‘Great American Road Trip’

RV travel and camping are receiving a timely boost with the debut of NBC’s Great American Road Trip, the reality TV show showcasing the adventures of seven families traveling in motorhomes on a cross-country road trip.

“This is tremendous exposure for the RV industry coming at a time when American families are focused on summer travel,” said Gary LaBella, RVIA vice president and chief marketing officer, in a news release following the show’s debut Tuesday night (July 7). “The message of the show reflects the appeal of RVing…that families reconnect and recharge as they spend time together traveling.”
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