Saturday, September 05, 2009

Camping World Broadens "Cash for Campers" Program

LINCOLNSHIRE, IL -- (Marketwire) -- 09/03/09 -- Camping World, the nation's largest RV and outdoor retailer, today announced the "Cash for Campers" program will now expand to include Class C Motorhomes and Fifth Wheel Towables.

Camping World's "Cash for Campers" is aimed at current Recreational Vehicle owners and mimics the recently expired "Cash for Clunkers" program. The program is focused on improving the quality of vehicles currently in circulation as well as stimulating the economy in heavy hit manufacturing states such as Iowa and Indiana.

Marcus Lemonis, Camping World Chairman & CEO, commented, "We were optimistic that RVers would respond positively to the program and the success has been overwhelming. In a declining market, we've managed to outperform last year by more than 10% in new motorhome business." Lemonis added, "As a result, we've decided to expand the program into our Class C and Fifth Wheel inventory from top manufacturers such as Keystone, Dutchmen, Jayco and Forest River."

More details about the program can be found at www.CampingWorld.com/cashforcampers.
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