Thursday, November 05, 2009

Coachmen Industries Inc. now All American Group

Elkhart, Ind. - Coachmen Industries board of directors approved a name change from Coachmen Industries Inc. to All American Group.

“All American”® means the best in the game, and that is the standard by which we intend to measure ourselves,” said Rick Lavers, President and Chief Executive Officer. “All American is already the preeminent brand name in the modular housing industry, synonymous with best in class quality. It lends itself well to our growing specialty vehicle business, and also helps express the pride our employees have in our country. We believe that is particularly appropriate as we begin to emerge from these troubled economic times. It is a great brand for all of our businesses.”

With the name change comes a new logo, website and corporate identity. “Although we have a long history under the Coachmen name, most of our potential customers associate that name with our former recreational vehicle business which was sold to Forest River in December of 2008”, said Bill Martin, Director of Marketing. “The Coachmen brand does not relate to our housing customers, who often do not even realize that Coachmen and All American have had any connection. As we grow our core housing business, it is in our best interest to avoid brand confusion and focus our resources on the ‘All American’ name.”

The tightly focused mission of All American Group is to continue leading the way in environmentally friendly building practices and “Bringing Green Mainstream.”™ The butterfly in our new logo symbolizes our commitment to sustainable building practices, a commitment that is evidenced by the Smart Home on display at the Museum of Science and Industry in Chicago, the Living Zero Energy Tour home currently touring the nation under the direction of the United States Department of Energy, and the recent completion of the near net zero energy homes for the Paradigm Project for the Boulder County Housing Authority in Colorado. Every home in the All American Group collection is available with an Energy Savers Package that can save homebuyers up to 50 percent on their energy bills. In addition to these achievements, All American has built well over 1 million square feet of LEED Silver buildings for the United States Army.

In its specialty vehicle division, the ARBOC Spirit of Mobility™ bus built in Middlebury, Indiana, is the first low-floor mid-size bus to provide easy entry without the need for steps or cumbersome wheelchair lifts, and without the use of a drop box in the driveline. Mobility challenged passengers enter through the same door as other passengers by an easily deployed ramp. The Butterfly is also emblematic of the unique ARBOC free-access interior design so important both to the convenience of wheelchair passengers, and to reduced time of operation, which directly results in fuel savings. For increased fuel efficiency, a mild hybrid engine is also available. The hybrid system incorporates an automatic engine start and stop feature that provides 5 to 8 percent fuel savings per year, with a corresponding reduction of greenhouse gasses of about one and a half tons.

While the name change must be put out to a shareholder vote pursuant to applicable corporate law, the Company intends to place a proposal seeking that approval on the ballot for its 2010 Annual Meeting, scheduled for May. In the meantime, the Company will immediately begin operating under the assumed name, “All American Group”.
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