Saturday, December 19, 2009

NASCAR & Partners plan 500 campgrounds

NASCAR plans to roll out up to 500 branded campgrounds in the United States in a move to build consumer loyalty to the U.S. auto racing circuit and attract a new generation of fans.

The sports organization, known for its three stock car and pickup truck racing series, said on Friday it is teaming with Morgan RV Resorts and real estate investor and developer Silver Companies to open 13 locations this spring. The goal is to expand over the next decade.

"The NASCAR fan is an avid camper. Some numbers have put it over 60 percent are RVers. It's a perfect fit," Robert Moser, chief executive of NASCAR RV Resorts and co-owner of Morgan RV resorts, said in a telephone interview. "When you drive through our properties, you see that there's avid NASCAR fans.

"It's going to be a lot bigger for NASCAR than everybody's thinking right now," he added, saying the new facilities would introduce the sport to millions of consumers. "NASCAR and camping, you can't get more American than that."
Full Story...
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