Thursday, December 31, 2009

RV Industry back on the road to success

Wholesale shipments of motorhomes have finally outpaced the prior year, putting an especially hard-hit segment of the recreational vehicle industry into positive territory for the first time since October 2007.

The number of motorized units sent from manufacturers to dealers' lots rose 50 percent in November compared to November 2008 totals, according to data released by the Recreation Vehicle Industry Association on Tuesday. Year-to-date, 2009 motorhome shipments trail the previous year by 58.1 percent.

In addition, the figures show that shipments are "slightly greater" than retail sales, said Mac Bryan, vice president of administration at the RVIA. That is good news, he said, since the upswing indicates that not only is financing easing both for wholesale and retail but also that dealers are feeling confident sales will improve and they will need to have more units in stock to meet demand.
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