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Coachmen RV Market Share Up for 2008

MIDDLEBURY, Ind. June 2008 — Coachmen RV Group has shown considerable strength during the first four months of 2008 in retail sales of its motorized products.

Statistical Surveys Inc. ranked Coachmen fifth in the nation in all motorhome retail sales, year-to-date through April, with 8.3 percent market share. Market share for the month of April alone was an impressive 9.5 percent.

Retail sales of Coachmen RV Group Class C motorhomes have been particularly strong. Coachmen Industries is ranked the No. 2 retailing manufacturer in the industry in Class C retail sales with 15.3 percent market share. The Coachmen model (brand) has earned the No. 1 ranking throughout the nation with a market share increase of 6.2 percent through the first four months of 2008, on top of our 2007 calendar year market share growth of 13.2 percent. April 2008 sales were particularly strong with the Coachmen brand logging 16.6 percent of all Class Cs sold that month.

Coachmen’s travel trailer and fifth wheel products are also gaining market share through April 2008. These gains are also on top of significant market share gains posted in calendar year 2007.

"Over the last 18 months, we have radically repositioned our Company. A clear vision, best-in-class quality and innovation to our products represent our most significant accomplishments. These accomplishments are supported by our market share gains in nearly all product categories”, said Michael R. Terlep, president of Coachmen RV Group. “As Apple co-founder, Steve Jobs once said, innovation distinguishes between a leader and a follower. The latest data from Statistical Surveys clearly shows that the innovation that we have brought to our products has re-established Coachmen as a leader."

Coachmen's Class C Freelander™ has led the charge in sales. Among the features that consumers find appealing are its immense exterior storage, residential size queen beds and the innovative Azdel™ SuperLite™ composite substrate in the sidewalls that resists moisture, mold and rot.

"Our product innovations are practical innovations that provide value to our customers," said Terlep. "Beyond the WOW factor of our products, they are easy to use, easy to own and easy to enjoy.”

Other Coachmen motorized products with progressive, forward thinking, ultra-modern styling that are earning great reviews include:

Coachmen Leprechuhn Class C Motor Home
The Leprechahn Class C by Coachmen RV
 
Coachmen Leprechaun Class C MotorHome Interior
Coachmen Leprechaun 320DS Class C MotorHome Interior - Front to Back
  • The Coachmen Prism™, an aerodynamic fuel efficient Class C built on the diesel Sprinter chassis.
  • The Coachmen Leprechaun® Class C … special 40th edition of the Leprechaun series featuring an advanced interior design coupled with a reliable motorhome design and construction.
  • The Coachmen Mirada™ Avant-garde™, a Class A gas powered motorhome that has a distinctly unique interior design.

Coachmen Industries, Inc. is one of America's leading manufacturers of recreational vehicles, systems-built homes and commercial buildings, with prominent subsidiaries in each industry. The Company's well-known RV brand names include COACHMEN®, GEORGIE BOY™, SPORTSCOACH®, ADRENALINE™ and VIKING®.

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