KOA Launching New Online Value Kard Rewards Program For Campers
BILLINGS, MT (February 15, 2008) ’Äì A new era in camping will begin March 2, 2008, when Kampgrounds of America launches the camping industry’Äôs only online camping rewards program, KOA Value Kard Rewards.
KOA Value Kard Rewards will replace KOA’Äôs existing Value Kard program, which provided 10 percent discounts on camping fees at any of KOA’Äôs more than 450 campground in North America. Campers with existing Value Kards will be automatically upgraded into the new program.
The new, groundbreaking Value Kard Rewards program still offers a 10 percent discount, but thanks to KOA’Äôs KampSight online technology, campers will be able to earn reward points for every qualified stay at any KOA. Campers will even have their own personalized web page on www.koa.com to help them track their points and their travels, as well as provide KOA with their camping preferences.
’ÄúCampers can type in their own preferences, what kind of rig they have, how often they camp ’Äì even tell us if they have a dog,’Äù said Jef Sutherland, KOA’Äôs vice president of Information Services. ’ÄúThat’Äôs going to allow us to speed up the check-in process and make sure our campers get just what they desire.’Äù
Once campers accumulate enough points, the points can be redeemed for reward certificates for their next KOA stay. The membership cost of the new program is $24 a year.
There is even a special ’ÄúVIP’Äù level for campers who earn 20,000 points during a membership year.
Campers who earn 20,000 points during their membership year will be automatically upgraded to ’ÄúVIP’Äù status, allowing them to earn even more points and savings when they camp with KOA.
For more information on KOA Value Kard Rewards, call the number above or go to www.koa.com/valuekard/vkrewards.htm
