FreedomRoads and Camping World Announce NASCAR Sponsorship
FreedomRoads, the nation's largest RV dealer, and Camping World, the nation's largest retailer of RV and camping accessories, today announced that they have joined the high speed NASCAR Motorsports world with the co-sponsorship of the #10 Andretti team. RVs.com, the new and premiere RV website, will also join as a sponsor further building the RV industry's profile among NASCAR fans. The sponsorships will span 28 races in the 2006 NASCAR Busch Series season.
This is the first time that an RV dealer network or RV related retailer has taken on a major NASCAR sponsorship. The companies expect this high profile exposure to benefit the RV industry as a whole from retailing to manufacturing. The sponsorships promise to expand awareness among the well matched NASCAR demographic about the RV industry and lifestyle, as well as FreedomRoads and Camping World as premiere RV and RV accessory and camping retailers respectively. The addition of RVs.com rounds out the sponsorships and will stimulate fans to visit what is being touted as the premier RV website for RV buying and selling, financing and a broad range of RV related information. They will kick off the sponsorships with a formal announcement and press event at Daytona International Speedway on Tuesday, February 14, 2006.
FreedomRoads Chairman and CEO Marcus Lemonis stated, "FreedomRoads and Camping World are very excited about entering the Motorsports industry and expanding awareness of what our companies have to offer and the RV lifestyle in general. We are exposing millions of NASCAR fans to this growing lifestyle, and we are positively thrilled to be doing it with the #10 Andretti team."
Mark Boggess, President of Camping World, echoed Lemonis saying that, "For everyone involved in these sponsorships, we are looking at very significant marketing opportunities. These come at a time when consumers are already looking at RVing and camping as great recreation options."
"This is truly an ideal venue in which to promote the RV lifestyle and we're excited about the cross promotional potential," said Kurt Hunt, Director of Motorsports at FreedomRoads. "The RV market is expanding rapidly and we recognize a growing number of race fans each weekend choose an RV as their home away from home at the race track. We're sure that our participation will expose even more fans to the pleasures of the RV lifestyle," he continued.
FreedomRoads Executive VP Operations Johnny Sirpilla pointed out that, "The NASCAR and RV lifestyles really are as complementary as they are both uniquely American. It's a hand-in-glove fit."
For FreedomRoads, Camping World and RVs.com, the 2006 season will mark their first entry into the Motorsports venue and it has been warmly embraced by John Andretti and his team. "I have a lot to look forward to this year," John Andretti explained. "I'm excited to compete in the Busch Series. My previous experience in Nextel Cup gives me great confidence that we will make a strong impression in 2006. ppc Racing is a championship team and with FreedomRoads, Camping World and RVs.com behind me we are capable of running strong and competing with the best of them."